Wednesday, April 22, 2015

Rachael Hammer thank you

Dear Rachael and Matt,
Thank you so much for everything last week. Connecting me with Emily, your hospitality, giving me such a crazy comfortable bed to sleep in, the late night beer and great feedback, and even feeding me breakfast in the morning. Was a great trip... thank you!

PS - This is a photo of a rusting old BBQ I took a close up of on Alki beach. Thought it symbolized both the rotting old cliches of the marijuana world and the increasing focus Activate is gathering as we work our way to the top!

Emily Lippes thank you

Dear Emily and David,
Thank you so much for hosting the party at your beautiful house on Friday night. What a great and adventurous group! I really hope everyone had a great time. This was the first house party for Activate and I thought it was both successful and insightful. I can't thank you enough for the opportunity.

PS - This is a photo I took in Senegal. Was watching the ants communicate every time they crossed paths. Those same personal connections are key to Activate and our future successes.

Wednesday, April 16, 2014

Branding

Do things better, or better yet, uniquely.
  - Apple

Budget 10-20% of targeted gross revenue for marketing. This can eventually go down to 5-10% or less after brand is established.